We have expanded on the current Father Rabbit you know and love, and have designed a version of ourselves that can celebrate and highlight the apparel focused brands we covet.
Our vision when curating products for Father Rabbit Select is to have a strong offering of fashion that is uniform, focusing on stocking timeless, quality staples and less on trends that will expire. This store will also feature exclusive new homeware and baby products that go hand in hand with the utilitarian feel. These products will not be available in our existing stores however will be available to shop online.
Father Rabbit Select will still feature some key pieces from our core homeware range that compliment our apparel, but without our entire catalogue in the store we have a lot more space to focus on new and existing brands in a conceptual way. We hope this store will provide us with more opportunities to build close relationships with our fashion focused customers.